According to a Statista Report, nearly 57 percent of online traffic came from mobile phones in 2021 – a dramatic growth from 2012, when mobile phones accounted for only 8.53%.
Easy accessibility to smartphone devices is a key reason for this massive growth. In addition, the innovation in cellular network technology also contributes to the increase in mobile phone usage.
This advancement depicts different things for different individuals. And, for entrepreneurs and businesses with a digital presence or anyone that markets or sells products/services online, getting familiar with responsive design is essential.
This post covers the basics for anyone who wants to incorporate responsive web design into their business. Let’s begin!
So, What is Responsive Web Design?
Responsive design simply refers to the approach where web design and development adapt to the users’ environment. It includes platform, mobile device’s screen size, and orientation.
Responsive web design involves using flexible layouts, grids, and media content. Whether the device is a laptop, tablet, or desktop, the responsive design will provide an optimal viewing experience to the user. It will make the pages simple to navigate and read with minimal panning, scrolling, and resizing. Media content like videos and images will be displayed at the optimal size.
This means that your business won’t require different designs for all the different types of devices available nowadays.
Why Do You Need a Responsive Website Design?
Since mobile devices are gradually replacing the conventional modes of internet browsing, you must invest in a responsive website to provide a uniform experience to the users.
The following reasons describe why opting for responsive design is a smart choice:
● Time and money
Initially, it might seem that responsive web design costs a little more than a conventional one, but in the long run, it helps you save an immense amount of time and money. Responsive design will eliminate the need to invest in several versions of a particular website, such as a different version for desktops and another one for mobile devices.
Also, if you go for the conventional approach, you will need to spend time and other resources to maintain all those versions.
On the other hand, one design will work on all devices in a responsive web design approach, saving you a significant amount of time and money!
● Offers a great alternative to mobile apps
A responsive design for the website will work as a fully functional alternative to mobile apps that can be easily accessed through a mobile device. A responsive website is accessible through a web browser and eliminates the need for a different mobile app. So, if you aim to achieve functionality for mobile devices for your business without spending a massive amount, responsive design is the way to go.
● SEO benefits
The primary goal of modern search engines is to display the best results to their users, and hence a significant number of algorithms focus on mobile-friendly websites. So, mobile responsiveness will help you achieve your desired search engine ranking in less time.
Is Your Website Responsive?
The bottom line is that most individuals prefer using mobile phones instead of desktops. And, if your website doesn’t perform well when accessed through mobile devices, you are missing out on millions of opportunities on the table for your business rivals!
So, now is the time to revamp your website to reach more users, reap SEO benefits, and grow conversion and user engagement rates!